Sales Professional Training Course (Free Version)

Sales Professional Training Course Outline

Module 1: Introduction to Modern Sales

• What is Professional Selling?

• B2B vs B2C Sales

• The Evolving Sales Landscape (Digital & Consultative Selling)

• Traits of Top Sales Professionals

Module 2: Understanding the Customer

• Customer Psychology & Buying Behavior

• Building Buyer Personas

• Identifying Pain Points and Needs

• Active Listening Techniques

Module 3: Prospecting and Lead Generation

• Cold Calling & Cold Emailing Techniques

• Using LinkedIn and CRM Tools

• Qualifying Leads (BANT, CHAMP frameworks)

• Building a Sales Funnel

Module 4: Sales Communication Skills

• Effective Questioning (SPIN, Solution Selling)

• Crafting a Value Proposition

• Presentation & Storytelling Skills

• Handling Objections with Confidence

Module 5: Sales Process & Methodologies

• The Sales Pipeline: Stages and Metrics

• Sales Methodologies: SPIN, MEDDIC, Challenger Sale

• Consultative Selling Approach

• Building and Following a Sales Playbook

Module 6: Negotiation and Closing

• Key Negotiation Principles

• Understanding Buyer Triggers

• Closing Techniques (Assumptive Close, Urgency, etc.)

• Managing the Post-Sale Relationship

Module 7: Tools and Technology

• CRM Systems (Salesforce, HubSpot, etc.)

• Email Automation & Analytics

• Proposal Software and eSign Tools

• Sales Enablement Platforms

Module 8: Ethics and Professionalism

• Building Trust and Long-term Relationships

• Ethical Selling Practices

• Handling Rejection Professionally

• Time Management & Goal Setting

Module 9: Role-Playing and Real-Life Simulations

• Sales Call Simulations

• Objection Handling Practice

• Live Pitch Scenarios

• Peer Reviews and Feedback

Module 10: Assessment and Certification

• Knowledge Check (Quiz/Test)

• Practical Pitch Evaluation

• Personalized Feedback

• Certification of Completion